Maximize Your Web Tools

Catalogers who focus on narrow niches or hobbies can make great use of this feature. Most gift-buying friends of niche Web site customers don’t know the products well enough to choose a gift. Wish lists make it easy for them to buy gifts for their friends.

3. Guest checkout: an easy way to boost site sales 24 percent.
New Web technologies come with a lot of hype. What gets lost in the hype, however, is that marketing, whether it’s on the Internet, a catalog page or in a store, is all about making shoppers feel comfortable with their purchases. So, it’s fitting that one of the most effective Web site features out there today, guest checkout, comes with no hype and requires almost no programming.