Maximize Your Web Tools
Play up and refine customer reviews, wish lists, guest checkouts, even AJAX by Larry Kavanagh
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1. Customer rate and review feature increases product page conversion 42 percent.
Much has been written about the benefits of allowing for customer product reviews and comments. But a few savvy marketers are beginning to take advantage of how these customer ratings affect conversion rates on the product page.
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Larry Kavanaugh
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