Maximize Your Web Tools
Play up and refine customer reviews, wish lists, guest checkouts, even AJAX by Larry Kavanagh
In the “modern” post-AJAX era, shoppers enter product numbers and immediately see the associated product name or message. Technology wizards may cringe at this lowly use of AJAX, but marketers who know the value of using little things to make shoppers more comfortable find it simple and effective.
Implementing these simple and relatively inexpensive features into your Web site can quickly and dramatically improve conversions and increase your online revenue. «
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