Maximize Your Web Tools
Play up and refine customer reviews, wish lists, guest checkouts, even AJAX by Larry Kavanagh
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In the “old days” before AJAX, Web sites had to reload the entire quick-order page to show product names and messages associated with product numbers, which severely affected site performance and slowed down the purchasing process. Most sites didn’t bother, and just dealt with out-of-stock items and errors in the cart. That hardly helped move people along to checkout.
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Larry Kavanaugh
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