Maximize Your Web Tools
Play up and refine customer reviews, wish lists, guest checkouts, even AJAX by Larry Kavanagh
Offline catalogs can’t cost-effectively show products on the cover based on each customer’s purchase history. But Web sites can — and should. By failing to do so you miss the opportunity to use this new medium in a way that’s not possible with catalogs.
6. How AJAX helps shoppers.
This article wouldn’t be complete without mentioning Asynchronous JavaScript and XML (AJAX), one of the most hyped Web technologies. Quick order is a good example of how you can use this technology to make shopping easier.
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