Maximize Your Web Tools
Play up and refine customer reviews, wish lists, guest checkouts, even AJAX by Larry Kavanagh
Today’s premier e-mail platforms can collect browsing data by tagging a site. Marketers can use the data to send triggered e-mails and/or segment files.
One cataloger captures a shopper’s visit to its outlet category. When the cataloger adds new products to the outlet, these shoppers receive an e-mail. It’s a significant revenue generator for the cataloger since 10 percent of the people in its e-mail file visit the outlet monthly, per the below chart.
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