Maximize Your Web Tools

4. Triggered e-mails yield three to 10 times the response rate of bulk e-mails.
Because of last May’s postage increase, there’s more pressure than ever to produce revenue from e-mail marketing. But how many messages can you send before you wear out your list?

Here’s the trick: Integrate browsing behavior into your e-mail campaigns. E-mails triggered by things that shoppers do on sites produce incredibly high conversion rates.