Plan Now to Win This Holiday Season

Despite all our whiz-bang Flash and HTML5 sites streaming out to the world over fat pipes and lightning-fast wireless connections, it’s still all about compelling content. You must have great content in the form of superior data to win this holiday season.

“Having the right kind of data is how a retailer can differentiate from the competition,” says Fulmer. “You must have great data if you want to get the premium positions in product search and on comparison shopping engines.”