Plan Now to Win This Holiday Season

Many retailers were caught short last year without enough inventory to meet demand. Therefore, inventory management is key to success this season.

“That always leaves a bad taste in the consumer’s mouth,” says Alan Fulmer, senior vice president of Channel Intelligence, an e-commerce services provider. “When a retailer says they have an item but people don’t find what they’re looking for … it’s just a bad experience all the way around.”