Disaster Management: Plan Ahead

So what should you focus on first? Certainly, safety at the moment of the disaster is the most important issue. But immediately after protecting your people, Crow says you need to be able to communicate with customers. Be able to “route your telecommunications, manage data entry and integrity, maintain physical inventory and the movement of inventory so you can fulfill orders,” he says. “We want to be as seamless as possible; the end consumer experiences the effect of the disaster even if not the disaster itself.”