Disaster Management: Plan Ahead

When you start the planning process, Crow explains, focus on one step at a time. “Each area of the business has its own issues,” he says. “You just have to bring them together. We’ll pull the IT people or the inventory management people, or the call center people into a room and ask, ‘If this happens, what do you do?’ We pick their brains and then streamline. Then we ask them, ‘If we did it this way, would it be easier, better or worse?’”