Pin of the Week: What Creates a Successful Email Campaign?

Welcome back to this week's "Pin of the Week."

Responsys’ "2012 Email Design Look Book" is this week's Pin of the Week.

Responsys, a provider of on-demand marketing solutions, recently released its fourth annual Email Design Look Book, including 20 emails from companies such as Threadless, lululemon, J.C. Penney and Madewell. The book displays some of the top designs and email marketing campaigns of the year. Some of the categories the campaigns were judged on included delivering the unexpected, personalized content, cohesive design and how the companies incorporated their social pages, such as Pinterest and Twitter, in their campaigns.

What do you think creates a successful email marketing campaign? Is there one particular element you look for when deciding? What are some examples you've seen of great email marketing campaigns? Let us know by commenting on our Pinterest page or join the conversation on Facebook!