Pin of the Week: How Effective is Your SMS Campaign?

Welcome to this week's "Pin of the Week." This week's featured pin is an infographic titled "Text Message Campaigns: Who's Really Opting In " from Tatango, an SMS marketing company.

The infographic shows who is opting in more, men or women? The infographic reveals that 44 percent of Americans have opted into a text message campaign. However, with many options for mobile campaigns, including QR codes and augmented reality apps, some marketers believe SMS campaigns are more irrelevant than effective.

What do you think? Do SMS campaigns work? Have you had success with them in the past? Do you believe they're slowly being phased out?

Let us know by commenting on our Pinterest or Facebook pages!