Pin of the Week: How Effective is Your SMS Campaign?

Welcome to this week's "Pin of the Week." This week's featured pin is an infographic titled "Text Message Campaigns: Who's Really Opting In " from Tatango, an SMS marketing company.

The infographic shows who is opting in more, men or women? The infographic reveals that 44 percent of Americans have opted into a text message campaign. However, with many options for mobile campaigns, including QR codes and augmented reality apps, some marketers believe SMS campaigns are more irrelevant than effective.