Picture This: A Catalog Pro Shares Two Key Creative Strategies

2. When deciding how much space to allot for each product in your print catalog, “Don’t picture all merchandise the same size and square inch,” says Fletcher.”You’re losing money that way. If you offer more expensive and complex items, give them more space in the catalog.”

To reach Fletcher, call (401) 524-6097, or visit her Web site at www.catalogdesignstudios.com