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"Know everything there is to know about your ideal customer, including gender, age, ethnic background, hobbies/interests, even personal characteristics (e.g., active, curious, intellectual, humorous). Then find a picture of someone who meets that ideal, and hang it up so your staff knows exactly for whom they're working."
—Sarah Fletcher, Catalog Design Studios, a catalog creative agency
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- Companies:
- Catalog Design Studios
- People:
- Sarah Fletcher
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