Picture Perfect

But what if you have no idea how the process works? Laurie Harquail, creative resources and production manager for Portland, Ore.-based reproduction lighting cataloger/Web marketer/manufacturer Rejuvenation, advises other catalogers that those creative personnel who aren't familiar with photography enroll in a couple of classes. Since she's been doing her job, Harquail has taken a couple of basic community college classes on photography. "Learning the basics elevated my comfort level so much that it was time and money well spent," she says.