Picture Perfect

References also come in handy at the beginning of a cataloger's search. "There are photographers' reps out there," she says. "There are listings of photographers, but it's really hard to distinguish what work they've done that's relevant. There are associations. These are good if you've heard someone's name and you need a way to contact them. Your best bets are from the other creative talent that you're working with. Your art director might be able to give you some options. Sometimes stylists have really good suggestions. You also can ask other noncompetitive catalogers who they're using."