Picture Perfect

Get References

When choosing a photographer, not only should catalogers request to see photographers' portfolios, but they also should ask for references. "I would want to see a range of their work in the area that we're talking about. References aren't used enough," Shasho-Jones says. "By checking references, you discover all of the surprises. You may have made the decision to hire someone, but it would have been nice to know that they, for example, don't start their day until XYZ has happened, or that they're slow in one area but make it up in another. You want to know how they've been on other jobs."