Stock Tips

According to McIntyre, there’s always a significant cost difference per yard between paper weights from, for example, 36 to 70 lbs.; but the cost of a smaller difference (say, 10 lbs.) varies with demand.

To a lesser degree, postal costs may figure into your decision on cover stock weight. Some printers, such as Arandell, allow clients to use their postal calculators to determine whether a change in paper or cover stock weight will affect postage costs for the run. These calculators also are available on the USPS Web site at www.postcalc.usps.gov.