Stock Tips

Page count is another factor. As McIntyre points out, some smaller catalogers end up producing a 16-page book with a self-cover. But, she says, if each catalog weighs less than the U.S. Postal Service’s (USPS) per-piece-per-pound limit of 3.3087 ounces, catalogers might want to opt for 70- or 80-lb. cover stock to make the book feel more substantial.