Stock Tips

And if you decide to upgrade later on, suggests McIntyre, try buying one roll of stock and using it at the end of your print run to see if it’s really worth testing.

Body Stock and Page Count

Often, the inside of your catalog helps determine the outside.

Your cover stock should agree not only with your brand but also with your text stock, especially if the two interact. Downey recalls an instance when one of her clients extended a photo spread of a quilt from the inside front cover to the first text page. Because the paper stocks were so disparate, the ink spread differently on each page, and the quilt ended up looking like two different colors.