Stock Tips

However, your merchandise mix may add another dimension to your stock selection. As McIntyre notes, food and apparel catalogers need a heavier stock that reproduces photos well—for example, a stock with a basis weight of 60 or 70 lbs. Meanwhile, a cataloger selling nature-themed items could underscore that concept by using groundwood stock, which gives an earthier look, or an uncoated sheet, which allows ink to spread out a bit.