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And while design and copy undoubtedly play larger roles in grabbing customers’ and prospects’ attention, without the right paper stock a catalog cover may go unnoticed or misrepresent your brand. Following is a rundown of what to examine when selecting a cover stock.
Brand and Basis Weight
Many consultants and production experts believe a cover stock’s impact mostly comes from its correlation with the catalog’s brand.
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- Companies:
- McIntyre Direct
Gabrielle Mosquera
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Catalog Success
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