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PR—Printer Relations

Because smaller catalogers rely on printers to buy their paper, it’s important for the two to maintain a good relationship. Following are some experts’ words on how to do so.

“Ask a lot of questions. Make sure the printer understands the marketing objectives of your catalog, and be sure that once you’ve communicated that, the printer shows you multiple [paper] options.”
—John Rossiter, senior sales rep, R.R. Donnelley and Sons, commercial printer