Stock Tips

- Embossing and Foil Stamping: These processes give text the engraved, elegant look of a wedding invitation. But because they can be produced only by a special bobst press, your printer may have to outsource them.

- Metallic and Fluorescent Inks: Using metallic ink simulates the effects of foil or embossing, and adds about a dollar per thousand to your production costs, reports Bill Talbot, vice president at Arandell, a printing company.