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Testing
If you decide to make a drastic shift in your cover stock, test it with your audience as you would any major change. Most importantly, test it many times during an extended period.
Sarah Fletcher, a freelance catalog creative director, recalls that one Maine-based apparel cataloger experienced a marked lift the first time it used a linen-finish stock, but not the second time.
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- McIntyre Direct
Gabrielle Mosquera
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Catalog Success
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