Stock Tips

In this way, says Downey, “You save on press costs, you waste less paper, and you have one less pocket to pay in the bindery.”

Regardless of how you print it, cover stocks also must be heavy enough to withstand the Postal Service’s sorting equipment. The Automated Flat Sorter Machine 100, installed in 2000, can rip or even tear off catalog covers before they reach customers. Bill Talbot, vice president of sales, New England, for Arandell, recommends using at least a 40-lb. stock on your cover to prevent this.