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Production
After considering brand, body and cost, production issues come into play. In this realm, says Downey, small catalogers have certain advantages, because both their book sizes and press runs usually are relatively small.
For instance, if your printer uses a double web press, you can run an interleaf cover—a process that lets you combine four text pages with four separate cover pages, each on a different web, to save time and money.
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Gabrielle Mosquera
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