3 Dirty Secrets to Picking the Best Visual Content for Your Website
3. You have to dive in and create. Enhancing the story of your brand and avoiding generic images are both examples of being more authentic with your marketing. In order to foster this authenticity, you need to put in the work and get your hands dirty. This means creating your own visual content. DSLR cameras produce stunning results for less than $600. Even smartphones are taking some National Geographic-worthy photos.
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Jake Athey is director of marketing for Widen, a digital asset management software company based in Madison, Wisconsin.
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