3 Dirty Secrets to Picking the Best Visual Content for Your Website

Using generics is easier, but there isn't a payoff. The imagery is overused and the overstaged shots aren't authentic. As a content marketer, it's your job to push to find fresh visuals that set your brand apart. Remember to create themes and emotional responses that position your company as a more relatable entity. If you have trouble gauging the "generic value" of your visuals, use Google's handy image search function to uncover similar-looking content.