3 Dirty Secrets to Picking the Best Visual Content for Your Website

2. Generic stock images make your site … well generic. If you want your site to blend in with the competition and not present any compelling reason for interaction, then be sure to use generic clip art and graphics. What's generic? Consider a hot air balloon under a caption of "Our expertise can help set your business higher!" Or using generic photos of meetings and phone calls to illustrate your company's "collaborative benefits."