Case Study: Photography Changes Yield Picture-perfect Results at Strasburg Children

Time to Experiment

The improved photography has led the company to experiment with new lines, such as fall separates, and different layouts, such as a photo-dominated infants catalog targeted to new mothers. “It has an intro, photos and the price list,” Hough explains. “You get the feeling. You get the sentiment that you’re filled with desire to buy this clothing without having to read anything.”