Case Study: Photography Changes Yield Picture-perfect Results at Strasburg Children

Worth 1,000 Sales

Hough, who spends one week each month at QuadPhoto in Dallas, says the photos taken by Hinkle and John Neuschwander, the studio’s second photographer, have been so good they’ve boosted catalog requests and Web sales.

Strasburg has had a 400 percent increase in catalog requests via the phone and online through its Web site. “I attribute that to our new photography,” Hough says. “There’s also been a sizable increase in our Web sales due to the ability to see the [clothing] detail online.”