Case Study: Photography Changes Yield Picture-perfect Results at Strasburg Children

Luckily, Quad/Graphics uses a closed-loop color management system for expert color reproduction. “Every-thing is color-balanced,” explains R.J. Hinkle, a QuadPhoto photographer. “We hand it off to imaging. And it’s handed down to the press.”

Hough says imaging is another reason Strasburg Children chose QuadPhoto. Although the catalog is printed elsewhere, it has begun using QuadPhoto for printing some in-store materials. “The best thing is when there’s a problem with the photography, color correction or printing, I don’t have separate vendors blaming each other,” she says. “It frees up time and money in the end.”