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“After some conversations with Strasburg executives,” says Kozlowski, “we decided to keep them close to their regional area and bring them into our Dallas studio. It’s one of our studios that can shoot year-round because of the weather.”
Hooked on a Feeling
While Strasburg wanted to upgrade its photo quality, the company didn’t want to lose “that warm, fuzzy, heirloom branding,” Hough says. “That was the challenge,” she says: “Show the product but keep the magic.”
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