Case Study: Photography Changes Yield Picture-perfect Results at Strasburg Children

“The garment was truly second fiddle,” Hough says of the photos previously used in the catalog and on the Web site. “Our problem was, ‘Where were we going to do this?’ and, ‘Who was available?’”

Each store has photographic partnerships, so they solicited test shots early in 2006. Rob Dume, a Quad/Graphics rep who stopped in at Strasburg’s Lenexa, Kan., headquarters, supplied the initial contact information that brought Strasburg and QuadPhoto together, says Mark Kozlowski, director of photography for the catalog printer’s QuadPhoto unit.