Case Study: Photography Changes Yield Picture-perfect Results at Strasburg Children

Strasburg Children, a multichannel marketer of high-end children’s clothing, knew it had quality products, but company officials felt its photography didn’t show off the intricate detail and delicate beauty of its clothing.

Strasburg Children has gone from four stores to almost 100. But according to Marketing Manager Amy Hough, “One of the things that failed to evolve with our growth was the physical representation of the product — and marketing in general.”