Cover Story: Top Dog
PETCO fosters customer loyalty with a cross-channel approach and user-generated content
A "Naughty or Nice" campaign that ran last December is a good example of this, says White. Via an email marketing campaign, PETCO asked subscribers to share naughty or nice stories– and photos of their pets. Visitors could vote on the best stories, and winners received a $100 PETCO gift card and other prizes.
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