Cover Story: Top Dog
PETCO fosters customer loyalty with a cross-channel approach and user-generated content
What the Future Holds
PETCO is looking forward to a great 2010 and will continue to focus on many of the initiatives outlined here. "Our plans are to continue exploring using user-generated content as a consumer engagement tool to drive loyalty, brand awareness and sales," Lazarchic says. "We'll also continue testing social media tools, such as Facebook, Twitter and others as they appear."
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