Cover Story: Top Dog
PETCO fosters customer loyalty with a cross-channel approach and user-generated content
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When it comes to cross-channel marketing, PETCO is at the top of its game.
The specialty pet products retailer sells its merchandise in more than 1,000 brick-and-mortar stores across the country and an e-commerce website, regularly using its online channel to bring customers into its stores and vice versa. But the buck stops in the e-commerce department.
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