Pervasive Commerce: Close the Disconnect Between Online Marketing and Shopping

2. Look for opportunities to tie content with commerce. It’s not just Internet retailers who should incorporate pervasive commerce. A company with unique, compelling content should examine ways in which it can provide contextually appropriate shopping opportunities for consumers. There are now ways to incorporate commerce without interrupting or overpowering the content that spurs initial consumer interest. It’s time to take another look at all of your company’s online assets and think creatively about tying them with commerce.