Pervasive Commerce: Close the Disconnect Between Online Marketing and Shopping

Pervasive commerce is putting commerce where your customers are; not forcing them to come to your commerce path. It means providing a seamless connection between marketing — including content, media assets and interactive product displays — and commerce, the selection and purchase of products. If you’re attracting customers to an engaging blog or Web video, make sure commerce happens there, too. (And don’t force them to leave the context that attracted them in the first place.) If customers are attracted to some richer merchandising displays on your site, let them buy straight from that display and don’t make them guess what the products are.