Pervasive Commerce: Close the Disconnect Between Online Marketing and Shopping

The dislocation between online marketing and shopping results in added frustrations, such as incomplete inventory information, broken navigation and just plain confusion. Take, for instance, the large brand company that recently told us about its customers phoning its call center to ask which products were being shown in the online video because, although they wanted to purchase them, they were having difficulty finding them online. It’s for this reason that pervasive commerce is needed.