Pervasive Commerce: Close the Disconnect Between Online Marketing and Shopping

That’s the good news. The bad news is that even the leaders often fail to make commerce a seamless part of these interactive marketing experiences. Instead, customers usually are faced with a disjointed experience where they browse and interact with the brand in one place. But when it actually comes time to view and select the items they’d like to buy, they’re abruptly redirected to another site altogether — one that doesn’t look or feel anything like the rich experience they previously were enjoying.