Personalizing the Customer Experience in Real Time
Maverick also created a marketing campaign to offer a free upgrade to customers who spent a defined length of time on a specific tour page. This special offer, when presented at the right moment, incentivizes the visitor to complete the purchase and decreases the chance of page abandonment.
"We've found that LP Marketer provides us with an effective marketing avenue, one that can be managed internally by creating segments based on geo-targeting, search keywords, landing pages and many, many more attributes," said Shanna Stenehjem, director of online sales and marketing at Maverick Aviation Group. "Additionally, the statistics available in the campaign reporting provide essential information, including clickthrough and conversion rates, that allow us to evaluate the effectiveness of our promotions and refine our marketing offers."
