Personalizing the Customer Experience in Real Time

Leveraging Analytics to Provide a Superior Web Experience
Maverick Aviation Group, the leading helicopter excursion company in Las Vegas, implemented LP Marketer to promote a wedding package sold exclusively online. Using the solution's advanced segmentation tools, Maverick was able to target consumers visiting specific wedding package pages. It then delivered the special promotion to those visitors at the "right" time, maximizing the yield of this campaign. In addition, Maverick was able to achieve this in record time — without relying on development resources.