Personalizing the Customer Experience in Real Time

LivePerson's latest application, LP Marketer, offers an intuitive user interface that allows business owners and online marketers to create and launch advanced on-site marketing campaigns quickly and effortlessly. For example, certain content can be displayed for a visitor entering a site for the first time, whereas entirely different content might be displayed for a VIP customer. Special seasonal items can be promoted on the fly or a particular service can be highlighted based on the visitor's previous purchases. Retailers can configure the system to monitor visitors based on dozens of targeting attributes and on-site behaviors.