Personalized Web Merchandising

Ironically, on the Web, even though there is no salesperson present, there is an opportunity to provide a more personalized experience. Shopping will be satisfying if the sizes presented fit and the cross-sell recommendations—-ties with a suit, tops with a skirt—make fashion sense. This can be accomplished with static upselling choices selected by a catalog merchandiser, or dynamically, with templates that present images and text triggered by rules based on users’ shopping patterns.