Personalized Web Merchandising

Merchandising Goods

The Web simultaneously gives brand-new options to catalog marketers and reclaims some techniques that had fallen by the wayside.

Says Bill Evans, vice president of marketing at Blue Martini, “In retail, we’ve seen a transition from a high-service environment to an environment dominated by mass merchandisers. Consumers used to go to a store and someone would say, ‘That shirt would look great on you. This tie would go with that suit.’ That’s not the expectation any more. Personal selling is gone.”